My nephew taught me a very good lesson on meeting the desires for your audience. The other day he brought me a book.
"Aunt M, look at this!" he said, holding up an oversized book with the title, Everyone Poops (My Body Science Series)
"Would you like to read it Aunty M?" Wyatt asked me, his sparkling with a mischevious twinkle.
"You know, I think I'm o.k." I said (very thankful that I was in the middle of doing some dishes).
Why the idea of reading a book called "Everyone Poops" holds little interest for me, there are a lot of reasons Wyatt loves it.
He's six years old.
He's a boy.
Poop is a hysterical subject for boys of all elementary school ages.
There are pictures in the book. Of poop. Illustrated. (really, I looked).
It's a heck of a lot more interesting that "Spot Runs" or "Hop on Pop."
He wants to read books on really weird, icky subjects. (Consider the popularity of books like Diary of a Wimpy Kid which has tons of elementary school age bathroom humor).
A lot of children's authors might shy away from such a blatant book (and title) of poop. However, children's author Taro Gomi knew his audience and what they liked and he wasn't afraid to give it to them.
Audaciously creating content, products, and art directly to the interests of our audience- whether we are writing cozy foodie murders, designing patterns, designing stamps, or writing blog posts- will help us grow as creatives, in our craft and in our business.
Don't be afraid to be super specific in meeting your audiences' desires. I, for one, tend to constantly need to learn and re-learn this lesson. I'm constantly wanting to go broader and be as expansive within a niche as I possibly can.
I'll be taking a cue from my nephew as I work on content in the coming weeks.
And for the record, I'm glad my readers aren't six year old boys. 
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